LeadStar and RSSA Partnership Enhances Retirement Planning and Insurance Sales

The collaboration between LeadStar, a proprietary leads platform for AmeriLife-affiliated agents, and Registered Social Security Analysts (RSSA) marks a significant advancement in the retirement planning and insurance sales industry. This partnership is designed to equip agents with comprehensive Social Security education and tools, thereby improving their advisory services and lead generation efforts.

William DeCourcy, Chief Lead Generation Officer for AmeriLife, highlighted the partnership's value in strengthening consumer trust and expanding agents' knowledge. The integration of RSSA's resources into the LeadStar 2.0 platform includes specialized training, an eLearning curriculum, and access to optimization software, among other benefits. These resources are expected to enhance agents' ability to provide exceptional value to clients navigating complex retirement decisions.

Ted Rosedale of RSSA emphasized the partnership's potential to elevate the standard of care in retirement planning. With the growing complexity of Social Security benefits, this collaboration addresses the urgent need for expert guidance in the industry. The partnership not only benefits agents by offering certification opportunities and a wealth of resource materials but also promises to improve the quality of retirement planning services for consumers nationwide.

This initiative comes at a pivotal time, as the demand for knowledgeable advisors in retirement planning continues to rise. By leveraging the combined strengths of LeadStar and RSSA, the partnership is poised to make a lasting impact on the industry, setting a new benchmark for excellence in retirement planning and insurance sales.