Kevel and The Home Depot Partner to Revolutionize Retail Media with Orange Apron Media Technology

The collaboration between Kevel, a leading API-first ad serving company, and The Home Depot, the world's largest home improvement retailer, is set to transform the retail media industry. This partnership will bolster the in-house capabilities of The Home Depot's retail media network, Orange Apron Media Technology, by integrating Kevel's Retail Media Cloud™. This move is poised to enhance the network's offerings, leveraging The Home Depot's specialty retail position to differentiate its retail media solutions further.

Kevel's Retail Media Cloud™, known for its flexibility and API-based solutions, will empower Orange Apron Media to develop a distinctive retail media network. This integration is expected to enable advertisers to engage with customers more effectively, especially near the point of purchase, thereby potentially increasing campaign effectiveness. The partnership focuses on improving the customer experience across various channels through personalized storytelling, utilizing The Home Depot's unique first-party data.

Melanie Babcock, vice president of Orange Apron Media and Monetization, emphasized the partnership's goal to enhance service and experience for customers and advertising partners alike. The collaboration with Kevel is seen as a step towards building custom solutions that facilitate meaningful connections between brands and customers at optimal moments.

This partnership is particularly significant against the backdrop of the digital advertising industry's shift towards more specialized retail media networks. By adopting Kevel's technology, Orange Apron Media is not only setting a new benchmark for specialty retailers but also ensuring advertisers achieve a higher return on their ad spend through an enhanced omnichannel customer experience.

James Avery, Founder & CEO of Kevel, highlighted the industry's move away from commoditized solutions towards more value-driven, differentiated retail media networks. The collaboration with The Home Depot exemplifies how retailers can leverage technology to create more impactful advertising solutions, underscoring the importance of first-party data and customization in today's competitive digital advertising landscape.

For advertisers and brands, this partnership heralds new opportunities to connect with the home improvement sector's customers more effectively. The advanced capabilities of Orange Apron Media, powered by Kevel's innovative technology, promise more targeted and efficient advertising campaigns, potentially boosting advertisers' return on investment.

As the retail media industry continues to evolve, the Kevel and The Home Depot partnership stands as a testament to the power of technology in creating value for both advertisers and customers. It highlights the critical role of first-party data and tailored solutions in navigating the complexities of digital advertising, setting a precedent for future collaborations in the retail media space.