Ascent Hospitality's Peter Ortiz Joins IFA's Hispanic Latino Franchise Leadership Council to Empower Latino Entrepreneurs

Peter Ortiz, Chief Development Officer at Ascent Hospitality Management, has been appointed to the International Franchise Association's (IFA) Hispanic Latino Franchise Leadership Council (HLFLC), marking a significant step towards enhancing Hispanic franchise ownership in the United States. With a rich background in restaurant brand development at leading companies such as Perkins American Food Co. and QDOBA, Ortiz's expertise is expected to play a pivotal role in the council's mission.

The HLFLC, an initiative under the IFA Foundation's Diversity Institute, is designed to empower Latino entrepreneurs through a comprehensive suite of resources including networking, education, and mentorship. This move comes at a time when the economic influence of Hispanic and Latino entrepreneurs in the franchise sector is increasingly recognized. The council's efforts are aimed at dismantling barriers and creating equitable opportunities for professional and business growth within these communities.

Matthew Haller, President & CEO of the IFA, and Javier N. Solis, Chair and Founder of the HLFLC, have both expressed confidence in Ortiz's ability to contribute significantly to the council's objectives. His involvement is anticipated to not only foster inclusion but also to provide essential resources that will benefit Hispanic and Latino franchise professionals, thereby enriching the broader entrepreneurial landscape.