The Great Greek Mediterranean Grill Expands Rapidly, Signaling Shift in Consumer Dining Preferences

The Great Greek Mediterranean Grill is setting a new benchmark in the fast-casual dining sector with its ambitious expansion plans and remarkable sales growth. In 2024, the franchise opened 19 new locations and aims to add 40 more in 2025, alongside a 46% increase in systemwide sales. This growth is not just numerical but also geographical, with the brand entering new markets in Louisiana, North Carolina, and Wisconsin, and strengthening its foothold in Florida, California, and Texas.

Internationally, The Great Greek Mediterranean Grill has secured master licenses for Western Canada and Egypt, marking its commitment to global expansion. The franchise's success is attributed to its dedication to high-quality Mediterranean cuisine and exceptional hospitality, a vision brought to life by its culinary-trained founders. The brand's menu, featuring authentic and freshly prepared Mediterranean dishes, has resonated well with consumers, leading to $73 million in systemwide sales in 2024.

The franchise's off-premises dining options have seen a significant uptick, with catering sales growing by 43% and an increasing reliance on third-party delivery platforms. This adaptability to changing consumer behaviors has earned The Great Greek Mediterranean Grill industry accolades, including a spot on Franchise Times' Fast & Serious list and recognition as a Top Mover & Shaker by Fast Casual for two consecutive years.

United Franchise Group CEO Ray Titus points to the brand's growth as indicative of a larger trend towards fresh, flavorful, and healthier dining options. With its strategic expansion, commitment to quality, and innovative dining concept, The Great Greek Mediterranean Grill is not just expanding its footprint but also shaping the future of the fast-casual Mediterranean restaurant segment.