Sinclair Bolsters AMP Media Leadership with Appointment of Daniel Maas as Vice President of Business Development

Sinclair has announced the appointment of Daniel Maas as Vice President of Business Development for AMP Media, a move that highlights the company's dedication to enhancing its original content brand. Maas, with over 15 years of experience in digital content, revenue strategy, and business development, is expected to play a crucial role in AMP Media's growth and expansion efforts.

Maas's career includes significant roles at Betr, Wave Sports + Entertainment, DAZN, the NBA, and CBS Interactive, where he contributed to the success of various digital franchises. His expertise in media, sports, and entertainment is seen as a valuable asset for AMP Media, as Sinclair aims to broaden its original content portfolio and improve audience engagement.

Kevin Cotlove, EVP and Chief Digital Officer at Sinclair, praised Maas's background and expressed confidence in his ability to drive monetization growth for AMP Media. Maas, who holds an MBA from NYU Stern School of Business and graduated magna cum laude from the University of Pennsylvania, shared his excitement about joining Sinclair and contributing to the company's vision.

This appointment comes at a time when the demand for original digital content is surging, and companies are increasingly focusing on strategies to capture and monetize audience attention. Maas's leadership is expected to position AMP Media competitively in the fast-evolving digital content landscape, offering new opportunities for Sinclair to engage with audiences across various platforms.