IMGC Appoints David Nyurenberg as Senior Vice President, Digital to Spearhead AI and Streaming Media Innovation

The InterMedia Group of Companies (IMGC) has announced the appointment of David Nyurenberg as Senior Vice President, Digital, marking a significant step in the agency's journey towards pioneering innovation in both traditional and streaming media landscapes. With the Connected TV (CTV) advertising sector poised to surpass $40 billion by 2025, Nyurenberg's leadership is expected to tackle pressing industry challenges including fragmentation, signal loss, and the need for advanced performance measurement techniques.

Nyurenberg is set to oversee the integration of an agency-wide AI orchestration layer at IMGC, a move designed to revolutionize legacy TV planning, buying, and measurement processes. His extensive experience in scaling streaming campaigns and applying machine learning for media buying, gained through his tenure at Rain the Growth Agency and as the founder of Valor Digital, equips him with the unique capability to lead this transformative initiative. Having collaborated with Fortune 500 giants such as Reckitt Benckiser, WPP, and Edelman, Nyurenberg has cemented his reputation as a visionary in utilizing data to achieve marketing excellence.

Robert Yallen, CEO of IMGC, praised Nyurenberg's comprehensive expertise in both linear and digital media, along with his forward-looking perspective on AI's potential to redefine operational frameworks. This, Yallen noted, is instrumental in steering the agency through the swiftly changing media environment. Nyurenberg shared his excitement about joining IMGC, focusing on crafting innovative tools and strategies that position the agency at the forefront of the evolving TV advertising domain, where the integration of data, creativity, and AI is paramount.

This appointment underscores IMGC's commitment to leading the fusion of television and technology, setting a new standard for media agencies in the digital age. Nyurenberg's influential insights, as featured in leading industry publications and conferences, have established him as a key advocate for transparency and accountability in digital advertising. His strategic vision is anticipated to not only bolster IMGC's leadership in digital and AI-driven media solutions but also to provide brands with the strategic edge required to thrive in the dynamic and competitive advertising ecosystem.