Media Works Ltd. Secures Major Contracts and Announces Leadership Transition

Media Works Ltd., under the leadership of founder Jody Berg, has solidified its position as a frontrunner in media research, planning, buying, and performance analysis. With a portfolio boasting over $80 million in media placements and a dedicated team of more than 50 professionals, the agency has successfully catered to a wide array of clients, from Fortune 500 companies to national networks. Berg credits the company's achievements to its unwavering focus on media, substantial investments in team and technology, and a client service ethos that prioritizes trust and long-term partnerships.

The agency's recent accomplishments include securing the media planning and buying contract for the Maryland State Lottery and a segment of a $246 million agreement with the University of Maryland Global Campus. These victories, along with new contracts with a healthcare technology firm and a national home services network, showcase Media Works' capacity to evolve and expand in a fiercely competitive industry. Leveraging cutting-edge tools such as The Trade Desk for programmatic advertising, Media Works ensures its clients benefit from campaigns that are both transparent and effective.

Looking forward to 2026, Media Works is poised for sustained growth, with a leadership transition that aligns with its foundational values. Michele Selby will move into a strategic consultant role, paving the way for Melissa Davis to take over as president. This shift, complemented by other internal promotions, highlights the agency's dedication to talent development and its steadfast commitment to delivering superior media services.