Greysteel Appoints Cody Cannon to Lead Manufactured Housing Sector Amid Growing Demand

Cody Cannon has been named Senior Vice President and Market Executive at Greysteel, tasked with leading the manufactured housing team nationally and overseeing Southern California operations. With a career spanning over two decades in investment sales and capital markets, Cannon's extensive experience is poised to propel growth in the manufactured housing sector. This sector is increasingly recognized for its resilience and as a solution to the affordable housing crisis, particularly in high-demand areas like California.

The manufactured housing market is attracting significant attention from investors, especially institutional ones, looking for stable, long-term returns. Cannon's leadership is expected to not only enhance Greysteel's services but also expand its market share in Southern California. His previous roles at prestigious firms such as Cushman & Wakefield and Marcus & Millichap have equipped him with the expertise needed to navigate and grow in this competitive sector.

Lacey Willard, Executive Vice President and Market Executive at Greysteel, highlighted the strategic importance of Cannon's appointment. She noted that his sector expertise and leadership skills are crucial for the firm's expansion and service enhancement in Southern California. This move underscores Greysteel's commitment to leveraging the opportunities within the manufactured housing sector, a market that is becoming increasingly vital in addressing the affordable housing shortage and offering lucrative investment avenues.