Ancestry Acquires iMemories to Enhance Family History Preservation

The recent acquisition of iMemories by Ancestry, facilitated by Landon Capital Partners (LCP) and Greens Farms Capital, represents a transformative development in the realm of family history preservation. This strategic move merges iMemories' advanced capabilities in digitizing analog home movies and photos with Ancestry's extensive resources in family history and consumer genomics. The integration aims to provide families with a unified platform to delve into and safeguard their ancestral narratives.

Under the stewardship of LCP since 2022, iMemories has achieved remarkable growth, including a doubling of its EBITDA and expansion into international markets. The collaboration between LCP and iMemories' leadership has been pivotal in reaching these achievements, with LCP offering strategic direction and operational assistance. The transition to Ancestry is viewed as a logical next step for iMemories, enabling the fusion of its AI-driven media platform with Ancestry's rich repository of historical records and DNA analysis.

Sundip Murthy of LCP commended the fruitful partnership with iMemories and the substantial value generated during their tenure. Mark Rukavina, iMemories' Founder & CEO, shared enthusiasm for the merger's potential to integrate restored personal media into the larger tapestry of family ancestry. Michael Kessler from Greens Farms Capital lauded the iMemories team for their forward-thinking investments in technology and product development, which have set the stage for ongoing advancement.

Ancestry's incorporation of iMemories is anticipated to significantly enhance the storytelling experience for its 3.7 million subscribers by embedding visual media into their genealogical research. Howard Hochhauser, Ancestry's President and CEO, expressed eagerness about welcoming iMemories into the fold, highlighting the shared commitment to aiding individuals in uncovering, preserving, and sharing their family histories.

The deal was expertly managed by JEGI CLARITY + LEONIS, serving as the exclusive financial advisor to iMemories, with legal expertise provided by Lowenstein Sandler LLP and Goulston & Storrs. This acquisition not only validates the worth of iMemories' innovative platform but also underscores the escalating significance of digital preservation in bridging generations through collective memories and histories. For further details on iMemories, visit https://www.imemories.com.