Haypp Group Strengthens U.S. Leadership Team with Key Appointments to Drive Regulatory Compliance and Growth

Haypp Group, the parent company behind Nicokick.com and Northerner.com, has announced the addition of Issa Abuaita as Head of Legal (US) and Laura Leigh Oyler as Vice President, Regulatory Affairs (US). These appointments are a strategic move to enhance the company's regulatory compliance and growth in the U.S. market, focusing on responsible retail practices and adult access to smoke-free nicotine alternatives.

Markus Lindblad, Global Head of Legal and External Affairs at Haypp Group, emphasized the significance of these hires in advancing industry standards for compliance and harm reduction. Abuaita's extensive background in legal and regulatory compliance, alongside Oyler's profound expertise in tobacco and nicotine regulation, equips Haypp Group to effectively manage the intricate U.S. regulatory landscape.

With over ten years of legal experience, including roles in corporate governance and FDA premarket product authorization, Abuaita is poised to contribute significantly to Haypp Group's legal strategies. Oyler, bringing 15 years of leadership in the tobacco and nicotine industry, is acclaimed for her FDA knowledge and her advocacy for tobacco harm reduction. Together, their expertise is anticipated to improve Haypp Group's interactions with both regulators and consumers, ensuring transparency and responsibility.

These strategic hires occur amidst rising demand for smoke-free nicotine alternatives, highlighting Haypp Group's dedication to spearheading the evolution of tobacco harm reduction. By prioritizing compliance and innovation, the company is set to empower adult consumers with the information needed to make educated decisions regarding nicotine products.