Xcel Brands Secures $2.6 Million in Public Offering to Fuel Growth and Innovation

Xcel Brands, a leader in media and consumer products, has announced the successful pricing of its public offering, targeting to raise around $2.6 million. The offering comprises 2,181,818 shares of common stock priced at $1.10 each, along with a private placement of 145,147 unregistered shares to insiders, including CEO Robert D’Loren, at $1.36 per share. Scheduled to close by August 4, 2025, this initiative is contingent upon meeting standard closing conditions.

The capital raised is designated for critical company operations, including brand development, launch initiatives, working capital, and addressing outstanding payables. This financial boost is anticipated to strengthen Xcel Brands' foothold in the live-commerce sector, where it has already achieved notable success with brands like Halston and Judith Ripka, amassing over $5 billion in retail sales through digital and live-streaming platforms.

Maxim Group LLC, serving as the sole placement agent for this offering, highlights the market's confidence in Xcel Brands' innovative strategy to merge shopping, entertainment, and social media into a unified social commerce experience. This move is a testament to the company's commitment to transforming the consumer shopping experience on a global scale. For further insights into Xcel Brands' pioneering approach to social commerce, visit https://www.xcelbrands.com.

This offering marks a significant milestone for Xcel Brands as it seeks to expand its influence and operational capacity in the consumer products industry. By investing in brand enhancement and leveraging its unique social commerce model, Xcel Brands is set to redefine retail experiences for consumers worldwide.