Blo Blow Dry Bar Expands to Southwest Las Vegas with Family-Owned Franchise

Blo Blow Dry Bar, North America's original blow dry bar franchise, will open its newest location on September 19 in Southwest Las Vegas at 7385 S. Rainbow Blvd. The expansion represents the brand's continued growth strategy while maintaining its community-focused approach through local ownership. The Southwest Las Vegas location is owned and operated by local entrepreneurs Azure White, Jeremy White, and Bailee Read—a family team bringing combined expertise in beauty, hospitality, and marketing to their hometown business venture.

The new bar offers five signature hairstyles, à la carte options, various hair treatments, five signature makeup looks, and a new section of customized styles for endless inspiration. Azure, a hairstylist with over 30 years of experience who transitioned into real estate, originated the idea of bringing Blo Blow Dry Bar to Las Vegas. Jeremy brings decades of hospitality expertise from working with major brands like MGM and Caesars, while Bailee, a Las Vegas native like her mother, contributes marketing experience from companies such as BMW and HBO Max.

For a limited time, the new bar offers a founder's rate for its signature Mane Squeeze Membership, which includes two blowouts monthly for $80, $5 off each additional blowout, and 10% off retail products. Opening celebrations include discounted blowouts at $50 from September 19-25 and a "Bring a Bestie" promotion where both guests receive free head massages when booking together from September 19-30. The family emphasizes their deep connection to the Las Vegas community and their commitment to creating a business rooted in their professional strengths.

Blo Blow Dry Bar maintains a mission to create inclusive spaces where people of all ages, ethnicities, and orientations feel welcomed and represented while emphasizing self-care and wellness. The brand combines sophisticated design with a fun, energetic environment, providing expertly trained stylists available seven days a week for consultations and services. Additional information about the Las Vegas Southwest location highlights the brand's commitment to accessibility and community engagement.

The company, which transformed beauty norms by launching the "no cuts, no color" concept focusing exclusively on blowouts in 2007, has grown to over 165 locations across the U.S. and Canada. The brand has evolved to include makeup services, membership programs, and quality retail products while maintaining its core mission of enhancing community lives through flawless blowouts and beauty services. Operating hours are Monday through Friday from 9 a.m. to 6 p.m., Saturday from 8 a.m. to 6 p.m., and Sunday from 9 a.m. to 5 p.m., providing accessible beauty services throughout the week to accommodate various schedules and occasions.