Hi Auto Appoints Crystal Deaderick as Head of Sales to Drive AI Voice Ordering Expansion in QSR Sector

Hi Auto, a global leader in AI-powered voice ordering for drive-thrus, has appointed Crystal Deaderick as Head of Sales, marking a significant step in the company's expansion strategy within the quick-service restaurant sector. The appointment positions Deaderick to lead sales initiatives for technology that helps restaurants achieve faster, more accurate, and more consistent service through automation at a time when the industry faces unprecedented operational challenges.

Deaderick brings more than 20 years of combined experience in restaurant operations and technology sales to her new role. Her background includes over a decade working in restaurants beginning at age 14, providing firsthand insight into the daily challenges faced by restaurant teams. This operational experience evolved into a successful technology sales career with senior positions at Dragonfruit AI, Qu POS, and Revel Systems, where she consistently exceeded performance targets and led teams to close multi-million-dollar technology deals.

The appointment comes during rapid growth for Hi Auto's AI order-taking platform, which currently serves nearly 1,000 drive-thru locations with a 93 percent order completion rate and 96 percent accuracy. These metrics exceed the commercial viability standards identified in Hi Auto's 2025 Buyer's Guide for QSRs, which recommends a minimum of 90 percent order completion and 95 percent accuracy for AI drive-thru systems.

According to industry data from Restroworks, drive-thrus account for more than 75 percent of all fast-food sales in the United States, making AI adoption a key priority for major restaurant chains facing labor shortages and customer demand for faster service. Hi Auto's technology helps restaurants process orders faster and more accurately while reducing staff workload and improving customer satisfaction through centralized control over voice scripts and upselling prompts.

Deaderick's leadership will focus on addressing the challenges of scaling AI technology across diverse markets and franchise models, including variables such as background noise, regional accents, and unique menu configurations. Her combined operational and sales background positions her to build lasting partnerships with global QSR brands and drive adoption across major franchise networks while maintaining the company's performance standards.

The strategic appointment reinforces Hi Auto's commitment to helping restaurants achieve measurable operational gains through AI innovation, positioning the company to shape the future of quick-service restaurant operations through smarter, faster, and more reliable drive-thru service. For restaurant leaders, this development represents a significant advancement in addressing persistent industry challenges including labor shortages, inconsistent service quality, and the growing consumer demand for speed and accuracy in drive-thru experiences.